Successful Strategies for Young Executives
AA 2017/2018
Scheda insegnamento
Mutuato da
Insegnamento integrato
- Altre attività in lingua (MAN0129)
- Altre attività in lingua III (MAN0190)
- Altre attività in lingua IV (MAN0191)
Moduli
Obiettivi e risultati
Contenuti
Programma
This course will give business students the opportunity to put into practice what they learned at university about the importance of a successful strategy for business meetings. They will find themselves in real live situations where they have to present a new product, discuss conditions and negotiate with the client. They will come up against opposition, suspicion and skepticism and have to try to win over a reluctant partner in order to meet targets and beat other teams. Lessons will cover: – Creating and promoting a new product in a competitive market – Preparing for a negotiation with a SWOT analysis – Building effective negotiation strategies – Role-playing “tough” scenarios – Identifying hidden agendas and taking action This course is designed to equip management students with the skills to analyse, prepare and deliver a negotiation strategy with the use of international business scenarios.