Communication and New Media

AA 2019/2020

Augusto Zumbo (Titolare dell'insegnamento)

Scheda insegnamento

Codice
CdS
Anno
Tipologia
Servizi didattici integrativi
CFU
5
SSD
SECS-P/08 - economia e gestione delle imprese

Insegnamento integrato

Obiettivi e risultati

Methodology

  •  active class participation,
  • business case analysis,
  • written mid-term and final text.

 

 

Code of ethics Exams

Each student is invited to carefully read the University's Code of Ethics (available at the link: https://www.unito.it/sites/default/files/allegati/01-08-2014/cod_etico_comunita_universitaria.pdf) whose moral principles we are sure you will all comply with - especially in this situation, in which the methods of examination will rely on your high sense of responsibility. You are men and women who will soon find your place in the labour market: professors have faith in your human qualities and we appeal to those.

However, the risk that meritocratic principles will be undermined by inappropriate behavior is real and that is why each professor will continue, with even greater rigor, to supervise the performance of the oral and written examination tests, facilitated by the inferential analysis tools of numerous data available to us and by anti-plagiarism and anti-copying software (eg TURNITIN https://www.unito.it/node/4686).

All unlawful behaviors will be punished according with the administrative sanctions that the regulation on proceedings and disciplinary sanctions against students provides for (https://www.sme.unito.it/sites/u005/files/allegatiparagrafo/20-07-2016/regolamento_sanzioni_disciplinari_scuola_di_management_ed_economia_0.pdf)

Contenuti

Programma

Class objective is to analyze communication tools starting from traditional one to the new digital tools. From Facebook to Linkedin, from Twitter to blogging, from SMS to Whatsapp, from web apps to mobile apps. Are these alternative tools or just replacing the existing one? Communications and contents are changing individual behaviors, customs and habits? Is there any specific business model related to, supporting digital communication? Do we know any new emerging business opportunity?

Participants will be asked to explore, share, live, try, and cover all traditional and new media, communicating and interacting with all other participants. The above are some of the related questions addressed in class. Everybody will be asked to participate and find suitable answers with personal and group contribution.

Sociological, technological, psychological aspects will be shown in relation to consumers, industry and group interests across different countries through the web experience. In class business case discussion and analysis will help address internal individual and group discussion.

Testi consigliati

Appelli

Nessun appello.

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