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Programma

This is a business communications course which will interest management
students looking to improve their reading, writing and analysing skills. The
course will show students how to analyse business cases, write reports as
well as research and prepare proposals. They will learn to produce press office
material ranging from a brief company biography and mission statement to a
persuasive press release.
Students will simulate a work environment by working both in teams and
individually towards set goals. Subject areas will include technology, HR, finance
and marketing.
Lessons will cover:
–– Identifying and organising key business concepts
–– Recognising influences and impacts
–– Analysing and critically evaluating business case studies
–– Preparing SWOT and STEP analyses
–– Summarising business texts
–– Analysing cause and effect relationships
–– Proposing solutions
–– Enhancing management and business vocabulary

This course is designed to equip management students with the skills to analyse, prepare and deliver influential business documents.

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