Professional Communication Skills

AA 2015/2016

Julie Deborah Bradshaw (Docente di riferimento)

Scheda insegnamento

Codice
CdS
Management dell'informazione e della comunicazione aziendale (D.M. 270/04)
Anno
2° anno 3° anno
Tipologia
Servizi didattici integrativi
CFU
3
SSD
M-FIL/05 - filosofia e teoria dei linguaggi

Insegnamento integrato

Obiettivi e risultati

Contenuti

Programma

This is a business communications course which will interest management students looking to improve their team working, negotiating and target setting skills. Students will simulate business environments by working in teams towards common and individual (or departmental) goals. They will learn to face the customer, negotiate, compromise and re-evaluate. Subject areas will include merchandising, marketing, breaking into new markets and PR tips when facing journalists at a press conference.

1. Students will practise their negotiating skills when weighing up the importance of a consolidated client base and the necessity to acquire new markets.
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2. They will learn to re-invent and market a failing business by introducing new products, services and attractions.
3. They will improve their communication skills when discussing the pros and cons of being an entrepreneur and assessing a possible partnership with a big high street name.
4. Students will learn how to express themselves when they disagree with their boss or a client.
5. Students will understand the communication difficulties of a multinational business which has to call a press conference.
Students will get to grips with different forms of persuasion and negotiation when approaching potential clients.

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